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Aamir weaves publicity

Actor Aamir Khan is leaving no stone unturned to promote his upcoming flick, 3 Idiots. As a part of the film’s promotional campaign, the actor ‘disappeared’ last week, only to subsequently appear in disguise in various cities.

entertainment Updated: Dec 16, 2009 20:23 IST

Aamire Khan, 3 IdiotsActor Aamir Khan is leaving no stone unturned to promote his upcoming flick, 3 Idiots. As a part of the film’s promotional campaign, the actor ‘disappeared’ last week, only to subsequently appear in disguise in various cities.

After leaving Varanasi, he roamed around for two days in Chanderi, Madhya Pradesh. Once there, he heard that the place famous for weavers. A couple of years back, Khan had met an NGO, which had spoken about the dying art and the plight of weavers.

To highlight their plight, Khan called actress Kareena Kapoor to join him there. Kapoor, who acts alongside him in 3 Idiots, promptly joined him in Chanderi and the two weaved a sari together to draw attention to the cause. The sari weaved by the two will go for auction through an NGO and the money collected will go for the development of the village.

The sari has the names of both the stars on it. Aamir also bought a few saris for his wife Kiran and gifted one —priced at Rs 25,000 — to Kareena as well.