Aftab Shivdasani, who has turned producer with his just-released Aao Wish Karein, says he is grateful to superstar Shah Rukh Khan for having lent his voice to promote the fairytale love story.
"I was looking for a very popular voice... which people can easily recognise and could think only of Shah Rukh. He readily agreed to lend his voice and I am thankful to him for that," Aftab told IANS.
He admits that a producer's job is more difficult than an actor's, having experienced both sides now.
"This is my debut production, and I found that a producer's job is tougher than that of an actor," Aftab said.
"While doing other films I had to concentrate only on acting, but in this case I had to be multi-tasking, which became tough at times," he added.
Aao Wish Karein is like a fairytale where a child's life gets transformed after his wish to be a grown-up actually materialises, said Aftab.
"It's a very positive story about hopes, imagination, wishes and miracles," he added.
"'Aao Wish Karein' is a full-fledged entertainment which a family can enjoy together," he said.
Directed by Glenn Baretto, Aftab and Aamna Shariff play the lead roles in the film.
Aamna, who became a household name after featuring in popular daily soap Kahiin To Hoga, forayed into Bollywood earlier this year with Aloo Chaat, in which she also paired opposite Aftab. The two are rumoured to be dating each other now.
Aao Wish Karein is Aftab's fifth film this year after Daddy Cool, Aloo Chat, Kambakkht Ishq and Acid Factory.
While he played Akshay Kumar's brother in "Kambakkht Ishq", the other films turned out to be duds. Aftab is, however, optimistic about his debut production.
"This is a very sweet and simple romantic fairytale and I am sure people will enjoy watching the film," Aftab said.