Inspired by brand name Bachchan, the Deols are now planning their own collective strategy.
If Anil Sharma's Apne, which features Dharmendra and his sons Sunny and Bobby Deol, is a success the family intends to come together in other films as well.
"It all depends on how Apne does," says Bobby. "But we do want to come together. And why not? We're a formidable force...we need to find the right scripts."
Bobby feels the long wait for a film featuring the family has been worth it.
"My father, my brother and I waited all these years to come together. That's because we didn't want to do a script that didn't excite us. I think Apne is the right vehicle for us."
Though the Deols haven't produced the film, the actor says it's a big event for the family.
"I feel Apne is our own film. Everyone who has seen it says the movie has turned out to be an ideal vehicle for the Deol family."
Bobby has six releases scheduled for release in 2007.
"I've never had more than two releases in a year. So I'm naturally excited. My first release will be the small budget Nanhe Jaisalmer where I play myself. Contrary to rumours, I don't have a guest appearance in the film. I'm there throughout. All my scenes are with a kid who's brilliant. It's a very real film."
He smiles and adds: "While I'm the baby in Apne, I'm all grown up in Nanhe Jaisalmer."