Akshay Kumar’s Airlift has managed to lift box office out of its lethargy. After the massive Dilwale v Bajirao Mastani face-off in December, this is the first big opening day that Bollywood saw this year with the evacuation drama earning Rs 12.35 crore on Friday in India, according to trade analyst Taran Adarsh.
The film has impressed critics and has earned a strong word of mouth. The weekend should see its business only going one way – up. With many calling it Akshay’s finest till date, there is a lot of goodwill for the film.
#Airlift has an IMPRESSIVE Day 1. Fri ₹ 12.35 cr. India biz. Exceptional word of mouth. Biz should multiply over the weekend.— taran adarsh (@taran_adarsh) January 23, 2016
Based on India’s evacuation of its 1.7 lakh citizens from Kuwait during 1990’s Gulf war, the film has Akshay playing a business tycoon who loses everythingovernight. How he helps with India’s evacuation forms the crux of this film which has been likened to Ben Affleck’s Argo.
Read: Airlift review
The film will also see an extended window with Republic Day holiday on Tuesday. Its content and treatment is likely to make it a favourite of the audience on R-day too. It is performing well internationally as well.
In comparison, Tushar Kapoor, Aftab Shivdasani’s sex comedy Kya Kool Hain Hum 3 opened steady at Rs 8.15 crore. The film which has led to multiple PILs against its vulgar content in various parts of India has been lapped up by its target audience.
#KyaaKoolHainHum3 Fri ₹ 8.15 cr. India biz.— taran adarsh (@taran_adarsh) January 23, 2016
However, going forward, negative reviews may have an effect on its business. It will also have to rely on its first week business for next Friday will see the release of Mastizaade, a film with similar content and starring Sunny Leone.