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Aishwarya’s ad-on therapy

entertainment Updated: Sep 12, 2011 00:15 IST



Sher Lock Holmes says mommy-to-be Aishwarya Rai Bachchan recently shot an ad film to promote a soap brand she endorses in which her baby bump is pretty clearly visible. It’s the first time that it will be seen by the world because so far, the actor has refrained from making any kind of public appearances ever since the news of her pregnancy broke.

The previous campaign featured Aishwarya with her husband-actor Abhishek Bachchan where the duo was seen romancing each other inside a house. This time, the concept has been written and put together in a specific manner that allows Ash to shoot with ease. However, the bump was bigger than most expected and concealing it was tough.

I wonder what the husband, father-in-law Amitabh Bachchan and mother-in-law Jaya Bachchan have to say about that?