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Akshay is game!

Akshay Kumar is the first Bollywood actor who has become an Olympics brand ambassador.

entertainment Updated: Aug 28, 2010 14:03 IST

Akshay Kumar is the first Bollywood actor who has become an Olympics brand ambassador.

After the winter Olympics in Canada, the actor has now lent his name to a campaign to promote Special Olympics meant for children and adults with intellectual disabilities.

Ban The R Word (R refers to retard) aims to make the public aware of special children and adults and their need to be accepted and respected in the society.

Special Olympics is an international year round sports training and competition program that prepares intellectually disabled people, first as athletes, and then as coaches, managers and leaders.