All's not barabar with Jhoom... | entertainment | Hindustan Times
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All's not barabar with Jhoom...

Showbiz observers are shocked about the not-so-hot show of Jhoom Barabar Jhoom, the second film from Yashraj to record a poor opening. Vajir Singh tells more.

entertainment Updated: Jun 19, 2007 12:00 IST

Chennai’s 57-year-old Rajnikant made huge waves throughout the nation while Mumbai’s so-called young-and happening Yash Rajwallas were.. well.. a major disappointment.

In fact, showbiz observers are shocked about the not-so-hot show of Jhoom Barabar Jhoom. It’s the second extravaganza from Yashraj Films to record a poor opening. Ta Ra Rum Pum had earlier, opened to tepid collections.

Lukewarm response
Despite aggressive promotions and an ensemble cast including Abhishek Bachchan, Bobby Deol, Preity Zinta, Lara Dutta and Amitabh Bachchan, the Shaad Ali-directed movie could excite opening collections to the tune of 60 to 70 per cent in Mumbai and a few other cities. It was just 40 to 50 per cent at other centers.

Jhoom Barabar Jhoom had stiff competition from regional language films released on the same day. In the South, it clearly lost business to Rajnikant’s Sivaji: The Boss, which is also doing excellent business in Mumbai, Solapur and Latur. Sivaji has been booked in advance to full houses for two weeks in the South.

Biggest ever
Reportedly shot for Rs 90 crore, Sivaji released worldwide this Friday with nearly 1,000 prints. According to trade circles in Chennai, Rajnikant was paid a fee of Rs 30 crore, if not more.

<b1>On June 10, when advance booking for Sivaji opened, it was sold out. In Chennai, crowds started gathering in front of the theatres from the early hours.Within a couple of hours, the counters were closed.

The opening has been phenomenal. On the first day of its release, the film is said to have toted a business of Rs 1.70 crore in Chennai—a record. In Uttar Pradesh, audiences are still queuing up for Manoj Tiwari’s Bhojpuri film, Purab, which is running to packed houses in its second week. In Bihar, Ravi Kissen’s Rasik Balma, has also clicked.

Jhoom Barabar Jhoom is now expected to slump in the wake of negative reviews. Besides, its post-release hype is wearing off. Last week’s six releases, The Train, Swami, Mera Pehla Pehla Pyar, Red Swastik, Dharm and Ghutan, were all nahin-nahins.

Next Friday, will see the release of a children’t film titled Chain Khuli Ki MainKulii, with Rahul Bose in the lead.. and “creatively supervised” by Ken Ghosh.