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Amateur city musicians form record company

Members of Reverrse Polarity, the band that won Channel [V]’s Launchpad in 2009, have big plans for the city’s music scene.

entertainment Updated: Jun 21, 2010 15:46 IST
Shweta Mehta

Members of Reverrse Polarity, the band that won Channel [V]’s Launchpad in 2009, have big plans for the city’s music scene. Bassist Jordan Veigas (24) and guitarist Shikhar Manchanda (22) are launching their own record label — 3rd Step Records, with a 24/7 music shop in the offing. The company already runs two jam rooms in the city.

Veigas’s younger brother Caleb (21) too, is a major stakeholder. The 3rd Step music store will be run by Kaamna Rajput (22), while Manchanda will play the producer’s role.

The name, 3rd Step, comes from the band’s belief that once they found their feet in the music industry, they would be three steps ahead of the rest.

Ahead of its official launch, the label has already signed on two Mumbai-based bands — 4th Base, a punk rock act; and Oktober Soil, an alternative metal band. Their goal is to produce quality music, crossing all genres.

The record label’s first jam room was set up in Bandra in 2008, when Reverrse Polarity was formed. Its popularity led to the opening of another facility in Juhu last September. According to Jordan, virtually every band in the city, including big names like Vishal Dadlani (Pentagram) and Anushka Manchanda (Shkabang) have used the facility. The Juhu outlet will also be the location for the 3rd Step music store, which will be the first round-the-clock shop for musical equipment.
So will Reverrse Polarity also sell their own music under this label? “Not yet, but hopefully soon,” says Veigas. “The aim is not only to promote my band, but to help others as well. If we’re going to the top, then this is our way of throwing a rope to the rest to pull them up with us,” he says.