Amitabh Bachchan to be honoured
Actor Amitabh Bachchan, who is UNICEF’s brand ambassador against polio, says he will be honoured for his contribution to the cause.entertainment Updated: Apr 08, 2012 01:17 IST
Actor Amitabh Bachchan, who is UNICEF’s brand ambassador against polio, says he will be honoured for his contribution to the cause.
“And the organisation that acknowledges social work for a cause, will honour yours truly for the work done as UNICEF ambassador for the fight against polio, which as you know has had some rather encouraging achievements,” Big B wrote on his blog bigb.bigadda.com recently.
A study commissioned by the health ministry and UNICEF and conducted by the Social and Rural Research Institute found that 73.6% guardians with children under the age of five in lower socio-economic categories could recall the polio TV ad featuring the 69-year-old actor.
“A gentle pat on the back, if I may. There is more to come, and when it does I shall inform. It is for another cause I have worked on. A most rewarding experience,” said Bachchan.
In February, the World Health Organisation (WHO) had taken India off the list of polio endemic countries. Bachchan was delighted to know that no case of polio was reported last year.