Anything for footfall | entertainment | Hindustan Times
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Anything for footfall

City clubs get creative with deals to keep the summer crowd coming, cash in on heels, T-shirt icons, national flags.

entertainment Updated: May 29, 2011 02:39 IST
Aaron Rohan George

From the inches of your heel to the T-shirt you’re wearing and even the phone you carry, almost anything can now get you discount on your next night out in the city. Bars and clubs in the Capital are coming up with innovative incentives to lure crowds as the mercury rises, hoping that these perks will keep the ball rolling.

The 24X7 Bar at the Lalit Hotel, for instance, hosts a ‘high heel night’ every Thursday, where female patrons get 10% off on their drinks for every inch of the heel on their shoes. “Compared to a normal Thursday night where we have 20 or so guests, we now get close to 75-90 guests,” says Vivek Shukla, the general manager of the hotel. At Tryst MusiCafe in Saket, you can show up over the weekend wearing a T-shirt with a musical icon on it to get 10% off on the bill. “Now that almost all places have promotional deals, we need to be quirky,” says their spokesperson. The Chalchitra cafe in GK-II assures a 10% discount if you’re on their Blackberry messenger list, and Cafe Oz in Khan Market doles out that discount if you show up wearing a cowboy hat or the Australian flag! Other such offers include free nail art and foot spas.

And, the deals seem to be working. “That’s crazy clubbing with a money-saving twist — I like it!” says Rahul Gautum, 26. “The same old ladies nights and expat nights are very common now. But these new deals sound like better motivation to head out in this heat,” says 24-year old filmmaker Shilpi Gupta. Some, however, disagree. “They think we’re stupid? Why should I dress a certain way just for a discount?” says Rashi Khanna, a college-goer.

Wild offers mean wild gain
On a regular night during the week, bars get a footfall of about 20. On nights with such special offers, the figure goes up to 80
During regular weekends, around a 100 guests walk in. The number doubles on nights with these deals
The discounts offered on special nights range from 10% to as high as 50%, but the profits more than make up for the low rates.