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Aqua support

High fashion god Giorgio Armani has decided to pitch in for the global cause of access to clean drinking water all over the world.

entertainment Updated: Mar 24, 2011 02:20 IST

High fashion god Giorgio Armani has decided to pitch in for the global cause of access to clean drinking water all over the world. To support this cause, every bottle of his limited edition Acqua Di Gio range of fragrances that is sold, will generate a donation of 100 litres of drinking water for communities in the developing world with limited or no access to drinking water.

The scents, available for men and women, were launched on March 22, World Water Day.