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Ash’s exclusivity clause!

Aishwarya Rai-Bachchan’s ex-international manager says she was keen to represent Mallika Sherawat globally but Ash wanted the latter to work only with her.

entertainment Updated: Apr 06, 2011 12:47 IST
Prashant Singh

Exclusivity has always been the buzzword in tinsel town. And the same holds true for Aishwarya Rai-Bachchan. The story goes like this, Ash’s ex-international celebrity manager Simone Sheffield, wanted to represent actor Mallika Sherawat, along with Rai-Bachchan, in the international movie world. “But I couldn’t do it because there was a conflict,” says Simone. “Ash preferred me not to represent anyone else from India as long as I was working with her.” Ash’s India-based spokesperson, though, calls the news “totally untrue.”

Often touted as India’s best import to Hollywood, Ash is no longer associated with Simone. After nearly ten years, she has officially terminated her relationship with Aishwarya as her international representative. “I really don’t want to get into what happened between us. But it was the right time to part ways. Aishwarya and I have worked long enough making it a wonderful association. I am happy that I introduced her to the international market and wish her well in life,” says the LA-based celebrity manager.

Ask Simone if she is looking forward to work with Mallika now, and she says, “Now I am no longer interested in working as a full-time manager. I would rather work as a consultant. She adds that she is quite impressed with Mallika. “It’s not like I am in regular touch with Mallika but I hear a lot about her.”