As you drive down the road, colourful Bollywood posters of Jhootha Hi Sahi, Knock Out and Dabangg obstruct your view. You see the faces of your oh-so-perfect role models smiling down at you benevolently. Fed up of their intrusive presence you go home, jump into your favourite couch and switch on the idiot-box, only to be greeted by the booming voice of Amitabh Bachchan coaxing you to buy some product or Salman showing off his brawn in an ad for underwear.
And you come to the conclusion - There's simply no escaping the mass marketing of today's celebrities. And the result? We idolise them. With so much public exposure, the public is bound to be influenced by their behaviour... or misbehaviour.
From copying hairstyles, dressing sense, dance moves to accent, celebs are looked upon as role models by the youth.
But are they really role models? The famous faces glaring back at you from the digitally-enhanced posters are those of fallen stars - Sanjay Dutt, John Abraham and Salman - all three have faced the wrath of law for their misbehavior.
As our idols crumble under the weight of media scrutiny and their crimes, it gives us a moment of reflection. Our high and mighty B-town role models worth idolising? Whether it be rash driving, domestic abuse, rape, or sex tapes...the appetite for celebrity misbehaviour seems insatiable.John Abraham was sentenced to 15 days imprisonment for being guilty of rash driving. Abraham, who owns several high-powered bikes, had hit a cyclist four years ago in April, 2006. The actor has paid the monetary fine and is currently out on bail.
And John is not alone in facing the music for his rash behaviour. With gossip sites ready to pounce on every wrong move the celebs make, it's no surprise that we get a glimpse of celeb mischief.
It's good to be bad
It's good to be bad, screams the tagline for Bollywood's latest offering Crook. The one-liner seems to be taken more seriously by our brethrens from tinsel town.
Shiney Ahuja, admired for his roles in Gangster and Woh Lamhe, is undergoing trial for raping his domestic help.
Munnabhai Sanjay Dutt has been in and out of jail for illegal weapon possession and alleged terrorist interactions.
Salman Khan faced charges of culpable homicide not amounting to murder after his infamous hit and run case in Mumbai. Not content with one brush with law, Khan spent a week in jail for hunting an endangered species, Chinkara.
Amitabh Bachchan was embroiled in a land scam conroversy but was later given the clean chit.
Hollywood's fallen angels
From Paris Hilton to Britney Spears, Tiger Woods and Wayne Rooney to George Michael and Lindsay Lohan, celebs from all fields have a knack of grabbing headlines for their misdemenours. They have been in and out of jail for reasons varying from drunken driving, extra-marital afffairs, drug possession and various other offences.