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Bachchan to endorse mobile brand

entertainment Updated: Jun 15, 2010 14:09 IST

Amitabh Bachchan has added a mobile brand to his long list of endorsements. The 67-year-old actor will star in ad campaigns to promote its handsets.

“I like to connect with brands that I believe in. I hope this association will take me closer to the people,” says Bachchan.

He is one of those Bollywood stars who has the maximum number of brands, but this is the first time that he is endorsing a cellular phone. Other superstars like Shah Rukh Khan and Aamir Khan are already associated with major mobile brands in India.