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Bad idea, sir ji

All is not well between Abhishek Bachchan and a cellular service, Idea, he endorses

entertainment Updated: Nov 29, 2010 02:45 IST

Sher Lock Holmes has messaged me, saying that all is not well between Abhishek Bachchan and a cellular service he endorses. Apparently, Abhi and the company had a tussle over the fact that he didn’t use the number the company provided him with.

So, the company decided to approach some news channels to express their displeasure without mincing any words. But, the minute AB Jr’s team got a whiff of this, they sprang into action and ensured that the company and the actor settled the matter without involving any other parties. Holmes says that the damage control was to ensure Abhi doesn’t lose the brand endorsement.