Small Indian movie producers will soon find a platform to release their films internationally, like big banners, but with less fanfare.
This will happen once the Film and Television Producers Guild of India, Indian Music Industry and South Asian Music Company sign a memorandum of association with the Information and Broadcasting Ministry for the setting up of an Export Promotion Council for the entertainment industry. A draft of the MoA was presented to the ministry earlier this week. The I&B ministry expects the MoA to be signed by the end of the year.
Secretary general of the guild, Supran Sen, told
the council will help establish a market for Indian movies abroad and bring more entertainment business into India. "Smaller producers and regional cinema would be able to showcase their work in the new emerging markets of Malaysia, Singapore and Europe and at various international film festivals," he said.
The industry believes the council could help in tackling a major concern of international piracy syndicates, which cause losses of crores of rupees to the industry. "A huge piracy network operates from outside Indian borders. The only solution is inter-governmental action. The council can help the government tackle the issue," said SL Saha, joint secretary in the Federation of South Asian Music Companies.
Even though prices of digital compact discs have gone down, the industry believes piracy syndicates have adapted to the new situation and are now selling pirated music and films at extremely cheap prices. The issue of piracy of films and music on websites has also been raised with the I&B ministry.
Industry representatives met senior I&B ministry officials earlier this week and sought the government's intervention in tackling piracy. Ministry officials said the government would soon formulate a comprehensive law on piracy, covering all mediums, including websites and mobile phones.
The ministry believes the council will provide a fillip to emerging areas of the entertainment industry such as animation, video games, gaming, radio programmes and online entertainment, in which the presence of Indian players is very small.