The next time you hesitate to spend R 3,500 on a pair of shoes, remember this — parents of pampered tots in the city don’t blink before splashing out on a special ski holiday wardrobe for their four-year-olds. The cost of such guilty indulgence? A whopping Rs 30,000. And if it’s a holiday in Koh Samui, Baby might like the four-figure price tag on her Elizabeth Hurley bikini.
“I think it’s nice that people want their kids to dress well when they go on an expensive holiday,” says Minoti Sampat, owner of Mal, a mini-me designer store in Khar. Kiddie wardrobe consultants regularly deal with fussy moms who demand the ultimate in pint-sized luxury. Meghna Arya Miglani, wardrobe consultant at Kidology and designer of Mignon, a line of baby designer wear, recalls creating a Cinderella gown for a five-year-old birthday girl, which totalled Rs 9,000. “The mother was very particular about the fabric.
I used something that cost about Rs 650 per metre. She wanted real Swarovski crystals instead of rhinestones or sequins,” she says.
Typically, parents start approaching wardrobe consultants when the baby is born. “I usually design a simple cotton dress and a matching cotton bedsheet with an embroidered motif, which you can wrap around the child,” says Miglani. “Older kids know exactly what they want. So mothers make appointments and I do a little homework looking for motifs and cartoons that they may like. The typical age group is about three to seven years old.”
Sampat chips in, saying, “People also get trousseaus for their kids for occasions like family weddings. They ask us to put together five to seven outfits, depending on the ceremonies. Typically, they don’t mind spending about Rs 10,000- 15,000 on one outfit.”