Encouraged by the success of her first line, Bipasha Basu is now planning to launch her Fall/Winter collection of fitness clothing this September. “The current collection is doing superbly,” she says.
“The other day at the gym, I spotted an elderly lady wearing a T-shirt from the line. When I complimented her on her choice, she grinned saying, ‘I’ve been waiting for you to comment on it all day.’"
Determined to be the first Indian actress to build herself into a mega brand, Basu reveals plans to come out with a make-up line, health foods and fitness studios next.
Being health conscious
“I’ve always loved fashion and make-up, so I’d like to have a Bipasha Basu make-up and prêt clothing line in the future. I’m also very conscious of what I eat, and I think there’s great potential for a health food brand in India,” she reasons, adding, “I’ve already started creating new techniques for working out, which we will implement in the fitness studios.” Despite the emphasis on fitness, she doesn’t see herself opening a gym right away. “That requires a lot of investment and time,” she says.
As a New Year’s present to herself, Basu is planning to launch the next edition of her fitness video in December, this time aimed at both men and women. “I want people to know that this is not some actress’ fantasy, but a serious fitness DVD. That’s why this time, it’ll be unisex.”
A surprise treat for her fans — boyfriend John Abraham will make a cameo appearance for the DVD, offering fitness tips for men. But you won’t catch the duo working out together. Basu says, “John hasn’t created any routine, so how can we work out together? He has his own routine that works best for his body. He is genetically gifted; he needs only 20 minutes in the gym to look great.’
When asked why she didn’t promote her first DVD for male fans, she responds, “The routine in my first DVD can work for men too, but I pushed it as a woman’s video because Indian men aren’t ready to listen to a woman talking about fitness yet. They believe a man can do it better,” says Basu, adding that despite his new beefier look, she’s still fitter than John.