Apart from earning itself 14 nominations at the IIFA awards and having already won eight technical ones, 3 Idiots is now being screened at the Indian Film Festival of London 2010, as a part of a retrospective of Vidhu Vinod Chopra’s films.
The festival that kicks off on August 25 and ends on August 29, will close the event with a screening of 3 Idiots for charity, the proceeds of which will be donated to the United Nations Children’s Fund (UNICEF).
For a cause
“3 Idiots is a special film, it has changed my own daughter’s outlook towards education, as she has taken up full time classical dancing now. To have a charity screening for UNICEF only echoes what the film is trying to say and we are really proud to be associated with such a noble cause,” Chopra says.
The other films lined up to be screened are An Encounter With Faces (1978), Parinda (1989), 1942: A Love Story (1994) and Eklavya: The Royal Guard (2007). While Chopra will also be presented an award for his contribution to cinema, each film will be followed by an audience interaction with him, where members of the British film world will learn more about Bollywood.
About the IFFL
The Indian Film Festival of London claims to be one of the major film festivals, which is dedicated to promoting cinema from the Indian subcontinent.
While several mainstream and art house products from Bollywood are promoted here, the festival soon plans on branching out into getting films from other Indian film industries as well. Steps to rope in movies from film industries in neighbouring countries like Pakistan and Bangladesh are also under way