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Bollywood's facebook fling

Bollywood is waking up to Facebook’s potential as a useful marketing tool for films. Neha Sharma tells more.

entertainment Updated: Aug 03, 2009 19:05 IST
Neha Sharma

Facebook has become one of the most popular social networking sites for the young, hip and happening in the country. And our industrywallahs have woken up to that fact — an increasing number of them are using the social networking site to promote their films, the most recent examples being Kambakkht Ishq, Love Aaj Kal and the soon-to-be released Kites.

They create a group dedicated to the film, where they interact with the public and upload pictures of press conferences, the cast’s public appearances and press scans within minutes of the event taking place. Love Aaj Kal and Kaminey even unraveled the first look of the film on their official group pages.

Director Imtiaz Ali, who chatted regularly with members of the Love Aaj Kal community, says, “They are fans and it’s good to know what they think.” Kunal Deshmukh, director of the upcoming flick Tum Mile, is also a part of the group where the film’s first look and trailer were revealed. He has put up posts like: “You guys liked the poster and first look? Will keep you updated.” He says, “It is definitely a great way to market the film because I can keep in touch with fans, let them know when the music is coming out and get their feedback. When Jannat was about to release, I had open discussions with fans and it helped me get a feel of their pulse.”

Madhavan-starrer Sikandar too has an official group on Facebook. Director Piyush Jha is not only a part of the group but also one of the administrators.

He says, “The Sikandar group keeps people informed on what’s happening with the film. For instance, when the release got delayed because of the film industry strike, we could reach out and inform people.”

Filmstars are also understanding the importance of being visible in the online space. Kareena Kapoor says, “I’ll be on Facebook soon to interact with my fans. A lot of people around me have mentioned that I’ve a number of fan clubs [on the site]. I felt that it’s a great compliment and decided to take out some time and connect with them.” Says Akshay Kumar, “Film stars have to broaden their horizons and so have I by becoming active on social networking sites. It’s a good way to keep in touch with fans.”