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HindustanTimes Tue,21 Oct 2014

Shahid turns weatherman for Mausam promotion!

Prashant Singh, Hindustan Times  Mumbai, September 08, 2011
First Published: 19:39 IST(6/9/2011) | Last Updated: 20:26 IST(8/9/2011)

Mausam actor to learn tricks of the meteorological department for a day.

You will soon see Shahid Kapoor donning a completely novel avatar that of a weatherman. In keeping with the theme of his upcoming film Mausam, the Kapoor boy will soon join the India Meteorological Department (IMD) for a day. To help promote his new film also starring Sonam Kapoor, Shahid will become an employee of the department for a day and like a typical weatherman, will be involved in weather forecasts.

The IMD, which is in charge of providing the country’s weather forecast, will get Shahid to learn the tricks of the trade too. "Mausam is about seasons of love and not exactly about the weather. However, the marketing team came up with this unique idea and everyone loved it. We are working on getting the required permissions for it now. I’m sure it will be interesting,” says director, and Shahid’s father, Pankaj Kapur.

Since Mausam happens to be Kapur’s directorial debut, Shahid is believed to be very hands-on about coming up with innovative initiatives to promote it.

So even as the makers plan a musical event to celebrate the success of the film, Kapur, who has sung a song in the film, will also hit the stage to perform live for a public audience.

He will sing the track Saj Dhaj Ke..., which he has sung with singer Mika Singh in the film. Meanwhile, the film is also in the news for its five promotional trailers, which are apparently pending clearance with the censors on humanitarian grounds, as one of them features a cow. Apparently, the Censor Board has now asked the film’s producers to obtain clearance from the Animal Welfare Board, since a sequence shows a cow passing by in a frame. The film is a star-crossed tale of a Punjabi Indian Air Force pilot and a Kashmiri girl

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