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HindustanTimes Fri,19 Sep 2014

Ash unveils new movie at Cannes

Prashant Singh, Hindustan Times  Mumbai, May 13, 2011
First Published: 12:50 IST(13/5/2011) | Last Updated: 13:33 IST(13/5/2011)
Waltzing the Cannes red carpet today, Aishwarya Rai-Bachchan will unveil the first look of her new movie Heroine at the world’s most anticipated film festival. The star admits she’s “looking forward to this new journey in the movie,” which is a joint production by UTV and Madhur Bhandarkar, based on the life and times of a Bollywood superstar.

“I have just agreed to come on board, but Heroine is a film that the entire team was very excited about,” she says. “In the past too, UTV and I have worked on a special kind of cinema. And to me, the new venture certainly looks like a strong creative synergy.”

Aishwarya also admits that National Award-winning director Madhur has been constantly in touch with her over the years to collaborate on a film. “And I’m glad that we’re finally working together. As an actor, it will be an exciting experience to work with him.”

Ash has launched Heroine's first look at Cannes
Like Madhur’s other movies Fashion (2008) and Page 3 (2005), Heroine is a voyeuristic look at what really goes on behind the closed doors of actors’ make-up rooms and vanity vans. In fact, Madhur says he has been “subconsciously preparing for it ever since he joined Bollywood.”

Heroine is a glamorous yet bold story of the internal journey of a superstar. I am certain it will appeal to audiences across the globe and Aishwarya was a perfect choice for the role. In fact, no one could’ve essayed it better,” he says.

Ronnie Screwvala, CEO of UTV, says, “With Heroine, we plan to take things to the next level. When you watch the film, you will feel that the role was written with someone as talented and stunning as Aishwarya in mind,” says Ronnie.

Aishwarya will be have a wardrobe of more than 40 outfits designed by Manish Malhotra in the film, which is scheduled to go on the floors in June this year. Apparently, Madhur has reworked the script a bit to suit his lead actor’s new image.

Too hot to handle!
Before Aishwarya agreed to be a Heroine, Madhur went all out to rope in Kareena Kapoor for the role. However, she was reportedly uncomfortable with the intimate sequences in the film, where she would have had to get intimate with five different men. She was also allegedly upset that one of the male characters had two kids, resembling her real life boyfriend Saif Ali Khan, who is a father of two.
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