The art and culture cell of the BJP is about to make a wing exclusively for developing and promoting films themed on Indian tradition.
"We have done the homework for developing movies that are rich in cultural values and have a strong flavour of Indian traditions. Many movies are released every week, but they are hardly able to portray Indian art and culture. Our attempt will be to showcase Indian social values through movies," said Mithlesh Kumar Tripathi, national convenor of the party’s art and culture cell.
There has been a lot of degradation, he said, adding that "movies are a powerful mode for disseminating Indian culture. We have a cultural trove. We need to highlight this in the movies. We have already started talking with many artists. The end result would be movies that can bring a cultural awakening."
Citing the example of Dilwale Dulhaniya Le Jayenge, the Bollywood blockbuster of the 90s, he said this was a movie “which revolved around the great Indian family. We need to have more of such kinds of movies."
India has one of the world's largest collections of songs, music, dance, theatre, folk traditions and performing arts. The art and culture cell of the BJP will implement a number of schemes and programmes aimed at providing “financial support to individuals, groups and cultural organisations engaged in the visual and literary arts."
Dilwale Dulhaniya Le Jayenge (1995): marking the new era of romance, which was both light and fresh, DDLJ saw fabulous chemistry between Raj (Shah Rukh Khan) and Simran (Kajol), making many swoon.