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HindustanTimes Sun,26 Oct 2014

Do kissing scenes in trailers ensure good opening?

Torsha Sen, Hindustan Times  New Delhi, March 27, 2014
First Published: 19:20 IST(27/3/2014) | Last Updated: 19:53 IST(27/3/2014)
In a recent interview, ­filmmaker Karan Johar made a statement that has sparked off a debate in the industry. The filmmaker, whose next film 2 States' trailer has multiple kissing scenes between the lead pair — Alia Bhatt and Arjun Kapoor, said that "including such scenes in the promos helps to get a good opening. It’s the new ethos, but senior actors didn’t do this. I like to watch kissing scenes, it’s wonderful. Kissing scenes help to get opening and ­people also like to see it, so it’s all about ­kissing."

Many films that hit theatres recently have had actors lock lips in the promo, along with those of upcoming movies. Even as these rushes are a hit online, the industry stands divided on whether these scenes actually ensure a good opening.

http://www.hindustantimes.com/Images/popup/2014/3/kissing_scenes.jpgTrade analyst Taran Adarsh says, "I think more than explicit scenes, it’s the content which is important. If  Karan is saying that ­kissing scenes get good ­opening, he may be right. But five million hits in 10 days is because the film is a content-based film. It has been made from a bestselling novel, and that’s the main reason why people are watching the trailer."

Filmmaker Kunal Kohli and trade analyst Komal Nahta, too, reject the concept. Kohli says, "A ­kissing scene is not a sure shot for a good opening. The overall promo needs to be good, which is what connects with the audience."

Meanwhile, Nahta says, "It’s the overall packaging of a trailer that excites people. There is no such concept that a kissing scene in the promos will help to get a good ­opening." But at the same time there are people within the industry who agree that these steamy scenes ensure that ­people go watch the film.

Filmmaker Kumar Taurani says, "The audience has matured. There are couples in metros who are in live-in ­relationships, and indulge in ­public display of affection, so why not in the promos?" Trade analyst Atul Mohan also ­justifies saying, "There is a lot of pressure on the ­producers to bring audiences to theatres. So they use ­kissing scenes or bikini scenes as a USP in the trailers."

YouTube hits
1. Yaariyaan : 3,135,349 in two months
2. Dedh Ishqiya : 2,172,502 in two months
3. Bevakoofiyaan: 2,266,371 in a month
4. Hasee Toh Phasee: 2,239,927 in two months
5. 2 States: 5,194,663 in 10 days
6. Main Tera Hero: 3,239,944 in a month
7. Ragini MMS 2: 3,239,944 in 40 days

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