Despite rave reviews from critics, Imtiaz Ali's Highway made a meagre Rs. 3.42 crore on Friday.
However, the Alia Bhatt, Randeep Hooda-starrer film picked up over the weekend. The movie collected Rs. 4.8 crore on Day Two and the collections further rose on Sunday to Rs. 5.75 crore.
Highway has grossed a total of Rs. 13.75 crore over the first weekend.
Alia Bhatt plays a rich, city girl who gets kidnapped by Randeep Hooda and then finds her inner freedom during her abduction.
Despite a bad show at the ticket windows, the filmmakers seem to have got a pretty decent feedback on the film. Sajid Nadiadwala, who has shared distribution for Highway with UTV Motion Pictures, says, "The film was profitable even before release but the way Highway has been winning hearts since Friday is really very encouraging. Hope the love for the movie keeps pouring in, in the coming days."
Director-writer of the film Imtiaz Ali said, "I have not received such warmth from the theatre audience before. Will always remember this time."
As for the mixed reponse, Imtiaz said, "At least there are opinions. It is actually dangerous when people just say, it's good."
WATCH: HIGHWAY REVIEW
Shekhar Kapur: 2 very memorable performances take you down a wonderful journey of their internal lives n anguish #Highway Thank u Imtiaz Ali for d journey..@RandeepHooda is absolutely brilliant. @aliaa08 the most refreshing entry into Hindi Cinema in recent times #Highway Go see it.
#Highway is Imtiaz Ali unplugged!! Out of his comfort and totally in command...Randeep is superb and Anil Mehta's finest work to date!!! I felt like a proud Parent when I saw #Highway...Alia Bhatt is exceptional!!! Shabana Azmi:
Alia Bhatt is such a mix of vulnerability n insouciance she tears at your heart in Highway. Randeep not a false note.Imtiaz Ali take a bow Javed Akhtar:
Milestones -Nargis in Mother India Meena kumari in saheb bibi.. Nutan in BANDANI Shabana in Arth and now Alia Bhatt in Highway.Sidharth Malhotra:
Must watch my Radha on the #highway Tom,best of luck @aliaa08 hearing great things,very excited,love n kiss ;) Mini Mathur:
Just saw #Highway ..loved it from first frame till the last one. Mz @aliaa08 & Randeep Hooda have swept the floor clean with their partsRajkummar Rao:
#Highway Take a bow Imtiaz Ali. Wat an experience it was.Superb casting @CastingChhabra .I woke up thinking about d film. Magic of Highway. Raghu Dixit:
Take a bow Alia Bhatt - you have earned a fan in me. Impeccable #Highway by Imtiaz Ali Saab. Felt so good to hear @jonitamusic on the score! Dia Mirza: #highway this film is like a good book that you wish never ended :) Go watch it! You'll want to kidnap @aliaa08 love love love! TWITTER BUZZ:
@Heenamalik14: saw it 2 dys bck #Highway bt m still thr tht is d effct of ur performances @aliaa08 @RandeepHooda thanku @imtiaz ali proud of @aakashdahiya
Not even close to Ali's previous films like Jab We Met or Rockstar! Nice concept ruined by no chemistry
@janhavi_02: So saw #highway over the weekend and felt the need to tweet about it as it's the only film in almost a year that i didn't yawn in! #respect
@DamselinDreams: Watched #Highway yesterday and I still feel as if I left a significant part of me behind in the theater. Truly a movie that changes you!
(Figures courtesy: Taran Adarsh)