Positive word of mouth has worked in the favour of John Abraham-Nargis Fakhri starrer Madras Cafe, as the movie showed an upward trend in its collections. The movie that garnered Rs. 5.15 cr on its first day has now amassed more than Rs. 20 cr.
"Witnessed tremendous escalation in business over the weekend. The film grew from strength to strength with each passing day, thus adding to a fantastic [weekend] total. Although targeted at multiplexes of urban centres, the upward trend in mass-dominated circuits -- dominated by single screens -- sprung a pleasant surprise as well. The terrific word of mouth should ensure a smooth run on weekdays as well. Collected approx Rs. 20.42 cr to 20.67 cr nett in its opening weekend. Breakup: Fri 5.17 cr, Sat 7 cr, Sun 8.25 cr to 8.50 cr," wrote Trade analyst Taran Adarsh for Bollywood Hungama.
The film, co-produced by John, who is also playing the lead in it, came under the scanner after Tamil activists alleged that it portrays the Liberation Tigers of Tamil Eelam (LTTE) cadres as terrorists.
After attending a special preview of the Shoojit Sircar-directed film Sunday, the objection against the film by the groups grew stronger.
Tamil filmmaker Seeman, head of Naam Tamizhar (We Tamils) group, said the film was "nauseatingly anti-Tamil".
In a related development, the Bharatiya Janata Party’s Tamil Nadu unit chief Pon Radhakrishnan said the movie should not be released in any part of the country.
Also featuring Nargis Fakhri, and Leena Rashi Khanna, Ajay Rathnam Maria Paul, Madras Cafe is a fictional story inspired by true events.
It is set against the Sri Lankan civil war and also depicts the 1991 assassination of former Indian prime minister Rajiv Gandhi.
(With inputs from IANS)