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HindustanTimes Sat,26 Jul 2014

Post Jannat 2, Emraan Hashmi joins the bankable stars league

Priyanka Jain, Hindustan Times  Mumbai, May 08, 2012
First Published: 11:45 IST(8/5/2012) | Last Updated: 12:25 IST(8/5/2012)

The Mahesh Bhatt-Emraan Hashmi combination seems to be a winning formula for the box-office. In line with their previous releases Raaz (2002), Murder (2004) and Jannat (2008), and even Gangster (2006), their recent venture, Jannat 2, has raked in an opening weekend net collection of Rs. 24.03 crore, says trade analyst Taran Adarsh.

He adds, “Emraan ranks second after Salman Khan in terms of mass appeal, and his film has got the fourth biggest opening after Agneepath, Housefull 2 and Agent Vinod this year. It performed the best at single screens, while the multiplexes did not contribute much.”

The analyst feels the weekend numbers have been impressive, but given Emraan’s track record, Jannat 2 collections could have been better. He says, “The film opened at Rs. 8.52 crore on Friday. On Saturday it took a dip and made Rs. 6.9 crore. And on Sunday, it crossed Rs. 8.61 cr.”

The actor himself happily accepts the ‘bankable star tag’. He says, “I learnt the business of films from my very first movie.” Emraan adds, “To make the film on a certain budget and get a good first weekend opening is a benchmark for success. It is a huge responsibility since I want to make sure that my films guarantee returns.”

Producer Mahesh Bhatt says, “Even Emraan’s harshest critic can’t look away from the fact that he has given a consistent performance at the box-office. Jannat 2 recovered its cost, plus the money spent on its publicity, on the first day itself.”

Sunil Punjabi, CEO, Cinemax Cinema chips in, “Jannat had a mixed response on the weekend with 70 screens across the country. The film did well in Mumbai and other territories in Maharashtra. It also had a big opening in Delhi and throughout the south. However, its performance in Gujarat wasn’t as strong.”

Bankable combo*
Murder Rs 3 crore
Murder 2 Rs 22.5 crore
Raaz Rs 3.15 crore
Raaz 2 Rs 15 crore
Gangster Rs 4 crore
Jannat  Rs 10.5 crore
Jannat2  Rs 24.03 crore

*Opening box-office weekend collections of Emraan-Bhatt films Info courtesy Box Office India

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