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HindustanTimes Sat,25 Oct 2014

Spoof on Humshakals: in the service of inanity

Shalvi Mangaokar, Hindustan Times  Mumbai, June 28, 2014
First Published: 14:59 IST(28/6/2014) | Last Updated: 16:23 IST(28/6/2014)
Spoofing Hindi movies and songs has become a trend of sorts lately. And it isn’t unusual for a parody to be out online within days of a film or song’s release.

The latest one is on Sajid Khan’s Humshakals, which went up on YouTube on June 26.

Read: Humshakals aftermath: why Censor Board must ban filmmaking for Sajid Khan



"It represents our coming to terms with having lost a few hours of our life in the service of inanity. It is a poem for all the kindred spirits who suffered brain damage through prolonged cinematic exposure to the film," says Sameer Pitalwalla, one of the makers of the spoof that takes digs at the director. Sajid Khan says, "Can’t comment; haven’t seen the video yet."



In the past, parodies have been made on Race 2 (2013) [called Disgrace 2] and Dhoom:3 (2013). Even songs have been spoofed. While ‘Gana wala song’ that made fun of ‘Ishq wala love’ went viral on social networking sites around the time of Student Of The Year’s (2012) release, a video titled ‘Baby Deol vs Baby Doll’ was uploaded after Sunny Leone’s song ‘Baby doll’ became a hit.



Tanmay Bhat is one of the makers of the Dhoom:3 spoof that was taken down from YouTube at the film’s production house’s request. Ask him about the reactions he gets from the stars to these spoofs and he says, "We got a spectacular response for the parody we made later (a song called AIB Dhoom:3 parody that showed how the production house reacted). Abhishek Bachchan tweeted about it. We spoke to Aamir Khan, who liked the video. Most actors we’ve interacted with have been great sports.



On the other hand, trade expert Atul Mohan believes that spoofs are nothing but a great idea to cash in on a brand’s popularity. He says, "One requires more brainstorming to tickle the funny bone while keeping yourself restricted to the plot of the original content."

With inputs from Dibyojyoti Baksi
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