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HindustanTimes Mon,21 Apr 2014

Teri Meri Kahaani plummets, Gangs of Wasseypur soars

Priyanka Jain, Hindustan Times  Mumbai, June 26, 2012
First Published: 13:01 IST(26/6/2012) | Last Updated: 15:44 IST(26/6/2012)

Those who swear by meaningful cinema might yet have reason to rejoice. In spite of a modest opening for Anurag Kashyap’s Gangs of Wasseypur (GOW, part one), trade analysts predict that the film is likely to pick up at the box office. On the other hand, Kunal Kohli’s Teri Meri Kahaani (TMK) might have made more money so far, but weighed down by a hefty budget, it already looks “disappointing”.

Despite an A certificate, GOW seems to be doing well with urban, multiplex audiences. Trade analyst Taran Adarsh says, “The film fared best in Mumbai, Delhi, Uttar Pradesh and Bihar. Its business at single screens in mass-dominated (where commercial films work) circuits was weak. The film collected Rs. 10.63 cr net over the first weekend.”

Priyanka-Shahid in Teri Meri Kahaani

The hard-hitting film has even inspired an Amul ad campaign. Vikram Malhotra, COO, Viacom18 Motion Pictures says, “It’s a huge compliment for a non-star film. It has scored because of its raw appeal.”

Refuting rumours that GOW was made on a budget of Rs. 45 crore, Malhotra says, “These reports are absurd. Both parts of the film were made within Rs. 20 crore.” Official figures state that part one, which released last weekend was made within Rs. 9 crore, with another Rs. 6 crore spent on publicity and marketing. The film also sold satellite and music rights of part one for Rs. 12 crore.

About TMK, Adarsh says, “The film did not take off on day one, and maintained similar figures over the weekend. There was no visible growth, which is disappointing. The film collected approximately Rs. 16.75 crore in its opening weekend.”

Vajir Singh, editor, Box Office India, adds, “There is no hope of TMK recovering money in the coming weeks. The film is a flop. The audience couldn’t relate to the leading pair’s romance, they didn’t ache for them to meet and get married after the first half.” The trade suggests that producer Ponty Chadha of Wave Cinemas who bought the India theatrical and music rights for Rs. 42 crore (TMK was made for Rs. 40 crore), is likely to lose money on the film.

@ the box office
Despite two major releases and less screen space; Ferrari Ki Sawaari is rock steady. The film’s 10-day collection is Rs. 26 crore. And, after four weeks, collections for Rowdy Rathore stands at Rs. 133.25 crore.
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