HindustanTimes Tue,21 Oct 2014

The Wharton School of the University of Pennsylvania honours SRK's Chennai Express

HT Correspondent, Hindustan Times   December 12, 2013
First Published: 18:16 IST(12/12/2013) | Last Updated: 23:14 IST(12/12/2013)

Earlier this year, Shah Rukh Khan's Chennai Express broke records at the box office with its collections. And now, the film has earned itself a special recognition. The Wharton School of the University of Pennsylvania through Knowledge@wharton has awarded the digital team of SRK's film with the best social media campaign honour.

The team was presented with an award at a ceremony held on December 10 at Pennsylvania in the US. Shailja Gupta, digital strategist for Chennai Express, received the award on behalf of the team.

Producer and actor Shah Rukh, of course, is excited about bagging the award. "With every film we make, we try to bring in something new, especially when it comes to our digital publicity. Our team brought many firsts to the table with Chennai Express and I am glad we executed them exactly as planned. Also, without the support of my always-loving fans, this wouldn’t have been possible,” he says.

Chennai Express was the first time that Shah Rukh teamed up with film-maker Rohit Shetty. After the phenomenal response it got at the box office, it’s believed that SRK and Rohit will come together again for a sequel to the project.

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