James Bond has been declared the Ultimate Icon for British men in a new online poll.
The big screen spy-most recently portrayed by Daniel Craig-topped a poll of over 7,000 British men with a huge 64 per cent of the vote in the survey compiled by AskMen UK.
Bond beat time traveller The Doctor from the TV series Doctor Who and computer game hero Super Mario into second and third place respectively.
"For a number of decades now, James Bond has continued to be the ultimate symbol in cool for men worldwide - and in 2010 things are no different," Contactmusic quoted Andrew Lubega, editor of AskMen UK, as telling BANG Showbiz.
"He's cool, confident, strong, sharply-dressed and not lacking in a gag or two. And if that wasn't enough, in between killing off the bad guys he always finds time to shack up with a variety of gorgeous women," he added.
Other people to make the list of fictional characters men most want to be like were Mad Men'sDon Draper - played by John Hamm - in fourth place and superhero Kick-Ass, who was portrayed in the recent movie of the same name by Aaron Johnson, completing the top five.
Survey participants were asked which fictional character they would like to be as part of the lifestyle website's Great Male survey.
AsKMen UK's Ultimate Icon for British Men:
1. James Bond
2. The Doctor (from 'Doctor Who')
3. Super Mario
4. Don Draper