Brand Anna Hazare is still hot | entertainment | Hindustan Times
Today in New Delhi, India
Aug 21, 2017-Monday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

Brand Anna Hazare is still hot

The protesters may have left Jantar Mantar and he may have turned controversy’s latest child, but social activist Anna Hazare is still hot property in the market. The pop-culture industry has been quick to cash in on Anna mania with T-shirts, online games and caps.

entertainment Updated: Apr 17, 2011 15:55 IST
Vaishali Bhambri

The protesters may have left Jantar Mantar and he may have turned controversy’s latest child, but social activist Anna Hazare is still hot property in the market. The pop-culture industry has been quick to cash in on Anna mania with T-shirts, online games and caps, which are still bestsellers across the Capital.



Earlier this month, social networking portal ibibo.com launched a game called Yes Prime Minister, which allows youngsters to become the PM and remove corruption. On April 5, the game was modified to introduce Anna Hazare and has since become a rage. "Hazare was a sure-shot crowd puller. After we added the bit about supporting him, one lakh users played the game," says Rahul Razdan of the website.



A hot-seller on the online retail site Xtees is the Anna tee, which has slogans such as "I am with Anna Hazare to eradicate corruption’. "We Annalaunched the shirts on the second day of Anna’s fast, and have sold more than 1,000 pieces so far. Even now, the sales are only increasing," says Manoj Vijay Kumar of the brand. Nehru caps, now Anna caps, are also bestsellers.



These caps, spotted even at IPL stands, have witty handwritten slogans such as ‘I am Anna Hazare’. "No one bought them earlier, but now, the sales of plain Nehru caps have gone up by 50%," says Naresh Arora, a shop owner at Sadar Bazaar. The hot colours: white, yellow and red.