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Breast size can reveal about an economy?

entertainment Updated: May 30, 2011 16:15 IST

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A British retailer has claimed that the size of women's cleavages can be used to measure a country's fortune. Debenhams claimed that bra sizes fluctuate with the rise and fall of the UK economy, after presumably doing a thorough research of charting the history of the British bust.

"It is now possible to chart Britain's economic record merely by keeping abreast of the times. This is history in a bra cup," the Daily Express quoted Debenhams spokesman Ed Watson as saying.

"It is clear that Britain's history has been marked by a series of booms and busts in bra sizes in the same way that the economy has fluctuated.

"Instead of spending months of research in dusty libraries, historians such as Simon Schama and David Starkey now only have to look at women's busts to gain an accurate insight into the mood of the nation," he stated.

The early part of the 21st century has witnessed increasing inflation in more ways than one, as women made the most of their assets, boosting them with surgery if need be, and Debenhams launched its biggest ever bra, the K-cup.

"Currently British bust sizes are holding firm, despite trying times. Our figures show that we are currently at a peak in the cycle," Watson said.

"Experts are speculating over whether bust sizes will continue to climb or whether there will be sudden collapse in the trend. It's a question, which is vital to the entire UK economy.

"Whoever gets it right will win a big advantage over competitors in the fashion markets," he added.