Pop superstar Britney Spears slashed the ticket rates of her O2 Arena gigs from 100 to two pounds after failing to find takers for the overpriced tickets.
The unsold VIP standing tickets were sold dirt cheap to fill up the Arena, as promoters feared that a sea of empty seats would present a poor image of the star that is trying to make a comeback with the tour, reported Sun online.
"The shows on the weekend still had a number of unsold tickets by the end of last week. It could send out a message that the star's run in London hasn't been a complete success. So on Thursday they contacted a website who specialise in getting rid of last-minute tickets," a source told the newspaper.
A good 98 pounds slashed the price of the tickets for the much-hyped show, much to the chagrin of the organisers.
"They all went, but taking a 98 pound hit on each sale wasn't particularly pleasing for anyone concerned," added the source.