It’s official. Canadian rocker and international superstar Bryan Adams is coming to India again for a multi-city tour in February 2011. This will be his fourth visit to the nation.
HT Café had recently discovered that Adams might be playing in the nation, courtesy the website of organisers Netsurf Entertainment. But soon after announcing the tour, the webpage was quickly deleted, raising question marks on the exact date and duration of the tour.
But at a press conference yesterday, Netsurf’s Sujit Jain confirmed Adams’ tour of India. Called Bryan Adams Live Full Band Show World Tour, the rocker will perform at Mumbai, Bangalore, New Delhi and Hyderabad on February 12, 13, 15 and 16 respectively. Jain confirms, “This is our first foray into entertainment. We hope to organise more concerts in the future and this seems to be the right start. We understand the Indian market and it doesn’t get bigger than Bryan Adams.”
A percentage of proceeds from the Bryan Adams tour will be donated to Mana Shetty’s NGO, Save the Children. “I’m a big fan of Adams and will be singing all his songs from the VVIP lounge,” says Shetty.
Netsurf is expecting an early sell-out and has already put the tickets up for sale. Jain asserts that according to his recent research, Adams is the most bankable rocker to bring to India. “Almost everybody who knows anything about rock, knows the lyrics of each of the Bryan Adams songs. We surveyed who would be the biggest crowd puller and his name topped the list,” says Jain.
Tour producer Richard Coram says the rocker too is excited about returning to India. “Bryan has already come here thrice before and he’s always played to packed audiences. When he received the offer, he immediately confirmed it. He loves the energy and raw passion of Indian audience,” says Coram.
Though Adams’ last studio album, titled 11, came out in 2008, his latest compilation album Icon released recently. A lesser-known fact about Adams is that besides being an international rocker, he is also a celebrated photographer.
“He has held many exhibitions around the world including Photokina in Germany and at Saatchi Gallery, London. He has also shot extensively for brands such as Calvin Klein. So, Adams keeps himself busy beyond music as well,” reveals Coram..