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Butt it’s gorgeous!

entertainment Updated: Jul 24, 2010 15:53 IST

Big rears are making a comeback like never before. According to an article in New York Daily News, “big bums are shaping up to be the summer of 2010’s hottest trend,” and the publication seems to be backed (pun intended) by many a celebrity quote.

Tennis star Serena Williams, for instance, told Harper’s Bazaar: “I’m super-curvy and since I don’t look like every other girl, it takes a while to be okay with that.” Reality TV star Kim Kardashian is equally comfortable. “Yep, I’m the girl with the big butt,” she told the Daily Telegraph. “... I pride myself on being happy with what I’ve been given.”

The Daily News quote Stylesight trend analyst Sharon Graubard on the reasons behind the phenomenon. “I think it’s about the diversity of our population and more accepted beauty, and a wider range of accepted beauty,” she explained.

The trend has already prompted product launches like The Big Butt Book, which brings you 400 pages of celebrity bums, or even shapewear that’s designed to enhance your butt rather than to disguise it.

There’s also the Pure Style Girlfriends’ Bump-A-Booty Padded Panty, which will give skinny models something to hang on to.