Indian Grand Prix fans will miss the high-speed sport in 2014 with organisers deciding not to host the international sporting event in India next year, though it will be back in March 2015. And that’s not all, it will also mean a sharp decline in business for restaurants in the city that host special promotional events for fans, and thus do brisk business.
Priyank Sukhija owner of Out of the Box, a restaurant that has been hosting promotional events since the IGP started in 2011, says, “The IGP being cancelled in 2014 is definitely bad news for us. It will affect our business because during the IGP we host lots of sports nights and give promotional offers which boost our sales.” Sukhija also feels that cancelling the IGP would mean a blow to India’s image as a nation that can host big sporting events.
Agrees Rohit Kapoor, owner of Pizzeria Rossa, “It is not about one event getting cancelled but it puts at stake future possibilities of hosting other international events.” “Our business will get affected as well because now the big promotions that are planned during that time have to be cancelled,” Kapoor adds. Amit Chauhan owner of Game of Legends, a sports bar, says, “Sales will be affected in 2014 vis-a-vis the previous years (IGP years) because with no promotions, fewer people will come.”