Cinema websites that started off as simple portals for booking movie tickets and checking schedules are now concentrating on entertaining their customers while they book their tickets.
Popular website, Book My Show, has kickstarted a new online comic strip. People visiting the site, are now treated to a free laugh with comic strips called Koti and Katli, after the two main characters. The cartoons make fun of the latest on the movie scene in short bursts of conversations and slapstick activity.
The websites are also multi-tasking by offering movie buffs tickets of a different variety. Cricket fans can purchase tickets for the Indian Premier League's teams, Mumbai Indians and Delhi Daredevils, on this portal. After becoming one of the first websites to provide comprehensive booking options for tickets for movies, theatre, events, cricket matches and concerts, they have now developed a software for their services to function on your mobile phone.
Designed to work on any Internet-enabled device, people can now plan their booking while on the move. Ten years ago, when most cinema halls kicked out telephone bookings and opted for the more reliable online booking, no one thought it could get better.
Cash or card?
Then as a welcome gesture to those who didn't have credit cards, debit cards began getting accepted. Now instead of only giving the customers their tickets online, cinemas have also started providing customers with an option to print out the synopsis of the film they want to catch in case they are unsure.
PVR Cinemas even provides customers an option to skip the line to collect pre-booked tickets. They have installed an interactive kiosk, where the patron can swipe a card and collect tickets without having to stand in queue at all.