Bollywood's largest entertainment house, Yash Raj Films, will soon launch a multi-billion-dollar theme park in the United Arab Emirates in collaboration with a leading investment company here.
The theme park, Yash Raj Films Entertainment District, would comprise a movie palace, unique hotel and a number of Indian genre entertainment concepts.
Yash Chopra has hailed the partnership with Dubai Infinity Holdings, saying it will make their foothold stronger in the Gulf region with Dubai aiming to be the most visited destination in the world by year 2015.
"All the components of the Yash Raj District will be themed around the Yash Raj banner," the 'Khaleej Times' quoted Yash Chopra as saying.
The YRF brand is behind the success of South Asian blockbusters such as Veer Zara, Hum Tum, Bunty Aur Babli, Chak De India, in addition to the timeless classics, Kabhie Kabhie and Silsila.
Commenting on the partnership, DIH Chief Executive Officer Samira Abdulrazza said, "This is both an encouraging and exciting step for us. Bringing such an honoured name into the UAE has been a strategic move as it attracts the core demographic of the country.
"Furthermore, Indian cinema has an increased general following within the region, as cinema statistics highlight that Bollywood films gross higher than Western films. This will be a one-of-a-kind partnership here in the UAE, which we are very proud to be associated with."
The first phase of the Yash Raj Entertainment District is scheduled to be completed by 2012.