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Cool Katrina beats cricket in 2008 searches

Katrina Kaif has not just replaced Aishwarya Rai from the number one slot that she occupied in the virtual world of search but has also emerged amongst the fastest rising items searched for on Google, reports Ruchi Hajela.

entertainment Updated: Dec 11, 2008 02:20 IST
Ruchi Hajela

It is Kat and not Ash who is hotter with Indian googlers, reveals an annual study on net usage, behaviour compiled by leading search giant Google.

Katrina Kaif has not just replaced Aishwarya Rai from the number one slot that she occupied in the virtual world of search but has also emerged amongst the fastest rising items searched for on Google.

“The fastest rising terms indicate unique searches and suggest trends about what is hot whereas most popular searches are those searched for most purely in volume terms,”said Vinay Goel, head of products at Google India.

Interestingly, Google’s rival Yahoo has appeared higher up than Google itself in the list of 10 most popular searched for items.

The Sixth Pay Commission, popular video site Youtube as well as the IRCTC (the online portal of Indian railways) have emerged in the list of top 10 fast rising searches in the India Zeitgeist (the spirit of the times) study for 2008.

“Net usage in India is getting more mainstream. While last year’s results were more technology centric, this year’s trends indicate user interest in diverse areas like sports, Bollywood and social networking,” Goel told Hindustan Times.

Genelia D’Souza, who starred in the multiplex hit Jaane Tu Ya Jaane Na, is at 7th place.