Organisers of college festivals are coming up with innovative gimmicks for promotions. For example, IIT Powai’s cultural festival Mood Indigo, also known as Mood I, threw open discussions on the microblogging website, Twitter last week in an attempt to create pre-fest buzz. The topic of discussion? Their most popular event — the ProNites.
Says Ketav Mehta, core group member for media, “People look forward to the Pronites, which take place on all four days of the fest. Professional artistes perform live at these events. Generally, only core team members and other IITiians are involved in the organisation. But this year, we wanted to know the expectations of audience too. We wanted them to suggest the kind of music they would like to hear and the performances they’d like to see.”
The discussion, which lasted for a span of three hours, saw over 300 people participate, and more than 4,000 tweets. Says Ritanshu Kashyap, core group member for Pronites, “During the meet on Twitter, people suggested artistes from different genres and discussed the changing trends of Bollywood. They drew comparisons between old-school Bollywood music, which was based on lyrics, and the new-age scores which concentrate more on melody.”
“There was a huge debate on the merits of Coke Studio India as compared to Coke Studio Pakistan. Also, the various genres of fusion music formed a great part of the discussions. This led to the discussion on the relevance of classical music today,” adds Kashyap.
According to Ketav, the discussions were so heated, that #moodi was number two on nationwide trends. He says, “Now that we have a fair understanding of what people are looking for, we plan to work on the suggestions. This year, you’ll see a lot of pyrotechnics and innovations at Mood I, including glow-in-the-dark wristbands.”