Fox India recently devised a unique strategy to promote Hollywood star Tom Cruise’s upcoming action flick,
Knight And Day
. On the actor’s birthday on July 6, Indian fans were asked to wish Cruise on the movie’s official fan page on Facebook and Twitter.
The number of wishes ran into hundreds, so as a ‘gift’, Cruise tweeted from his official id, “A huge THANK YOU to the wonderful people of India for their birthday wishes and kindness...I’ll ‘see’ you at the movies Friday.”