The barbaric rape of a 23-year-old in Delhi and her consequent death has not just ignited country-wide protests to counter crimes against women, it has also lowered the tolerance levels among citizens when it comes to misogynist content in advertisements. Twitter is abuzz with youngsters’ comments that suggest that they find the ad (photo on top) of a phone brand that shows cricketer Virat Kohli tricking an unknown girl into sharing her number with him, ‘uncool’. "Extremely insensitive, at this time, Celkon Mobile’s ads showing Virat Kohli talking of "pataoing ladkis", tweeted actor Kabir Bedi.
Even the bulk of Twitter users have made their disgust apparent. "Every advert and movie in India teaches guys to stalk and chase girls. Have you see Virat’s Celkon ad? Disgusting." @Shravanbhat tweeted. "Virat Kohli’s Celkon ad is going to encourage young lads to start acting fresh with girls up north," tweeted Anil Wanvari.
Even ad gurus feel that celebrities need to be more responsible with the content they promote though ads.
"I believe that all the celebs, especially someone like Virat Kohli, who is a youth icon should be more responsible when choosing the ad scripts," says ad guru Prahlad Kakkar. Agrees ad guru Piyush Pandey when he says, "There is a very fine line between what is fun and what can be offensive and the celebs should be careful in choosing their side and should ask themselves this questions, ‘Am i overstepping?’"