It’s time to dress up the Capital for The Commonwealth Games 2010, and the Organising Committee (OC) promises to complete all the decoration work by September 15. With a sanctioned budget of R20 crore, the committee hopes to give the Games a world class look, while making sure that India’s vibrant and varied cultural collage is on display, reflecting the true spirit of the country.
“While designing the ‘look’ for the Delhi 2010 Games, we have tried to juxtapose the traditional forms and patterns, which are exclusively ‘India’, with some modern art forms. “Traditional patterns such as jaali, ambi and rangoli share space with contemporary and digital flows and weaves, giving the programme an interesting look,” said Sangeeta Welinkar, ADG (Image & Look) of OC. In fact, almost the whole of Delhi would be covered in colours and designs of the Games, as there would be only Games hoardings within at least two-kilometre radii of each venue, to avoid any kind of ambush marketing.
About 575 Delhi Transport Corporation buses would also stand out, with dominant CWG designs and colour palettes. “We are also in talks with the DMRC (Delhi Metro Rail Corporation) to give us space in their stations,” said Welinkar.