After endorsing brands like Fiama Di Wills, Pepsi, Kingfisher Airlines and Tissot, Bollywood actress Deepika Padukone has now signed up as the brand ambassador of Wrigley's sugar-free chewing gum Orbit.
It is for the first time that the brand has partnered with a film actor to promote oral health benefits, a statement said.
"Deepika's association with Orbit will synchronise well with the brand and its objectives. We believe that this association would help us achieve widespread awareness about the importance of oral care and the benefits of chewing Orbit sugar-free chewing gum," a company spokesperson said.
Deepika said: "I am proud to be associated with Orbit sugar-free chewing gum, which is a convenient and portable way to help maintain and improve oral health anytime, anywhere - at home, in the car and during shoots."
The company plans to leverage Deepika for its advertising campaign which will be launched in March.