Delhi’s preparing for 11.11.11 with food discounts, marriages, film releases and designer offerings.
Tomorrow will be one big party in town. As Friday marks the historic date 11.11.11, an event which takes place once in a century, city stores are offering discounts and deals to woo customers, as astrologers say it’s an auspicious day to hold events and make purchases.
“The date 11.11.11 adds up to number 6, which is also the number of planet Venus. Venus being the planet of love, the date is believed to be lucky for love. Also, the fact that the date is falling on a Friday or Shukr as it is called in Hindi, also the name of the planet, makes it a very powerful day. Those who believe in astrology look for such combinations to start anything auspicious”, says Manisha Koushik, astrologer and numerologist. Astrologer Dr Prem Kumar Sharma says, “The combination of 1 and 1 is karmic and the date has strength of the double sun.”
For those who want to make the most of the day there are offers galore. Blanco at Khan Market is planning to promote the day with a specially designed menu of eleven drinks. There is also an offer of 1+1 on drinks between 11 am to 11 pm. “We are already getting heavy bookings. This Friday night looks like an important day,” says Sudha Kukreja, co-owner. “We are offering a bucket of five beers with two snacks at a flat price of R1,111, which otherwise costs R2,000,” says Gunveen Singh, owner, Forgetful Elephant. “There will be an 11% discount on drinks from 11am to 11pm, says Anand Gupta of Ananda’s in Sunder Nagar. “We will offer 50% off on all veg platters on the day if the order is billed at 11 o’ clock,” says Neeta Sreedharan of Three stories in East of Kailash. At FIO in Saket, a round of drinks would be served for free on table number 11 exactly at 11 pm.
Since the date has strong romantic association, many couples are also getting married on the day. “We have 40 bridal makeup bookings for the date,” says Simmi Ghai of Xpressions. Jewellery designer Nitin Vijay says, “Since the date has numerological significance I have come up with an eleven piece jewellery collection using gem stones.”
The date’s like corduroy!
The date 11.11.11 is being touted as the Corduroy Day in the West, or, to use its official title, The Date That Most Resembles Corduroy. This is because the pattern on the fabric resembles what the digits, aligned together, look like.
On Corduroy Day, there will be a big event in New York where there will be “Dark Secret Rituals; Installation of Corduroy Messiah (a child that shall turn 11 on 11.11.11); Corduroy inspired light fare and drink,” according to the NY Corduroy Appreciation Club. The club’s website also says it’ll be “the greatest day ever”.