Bollywood is making waves internationally. Earlier this year, Shah Rukh Khan and Karan Johar’s My Name Is Khan grossed $ 39 million worldwide in a month, with $17 million coming from outside India.
The overseas market makes for seven per cent of the overall revenues in India’s Rs 89.3-billion film industry. US, Canada, UK and Europe account for up to two-thirds of the foreign income, according to a recent KPMG report on India’s media and entertainment industry.
Producer Rakesh Roshan says there have been a lot of inquiries for his film Kites from the Spanish-speaking market and he would like to release the film in as many countries as possible.
“The world has become smaller due to globalisation and films from Asian countries are making an impact in Hollywood and other markets,” Roshan asserts.
Director Anurag Basu, however, feels there’s a long way to go. “I feel sad that the world knows only filmmakers like the US-based Mira Nair and Canada-based Deepa Mehta. They don’t know the real Indian films and the filmmakers,” he says.