In a bid to protect endangered tigers, Hollywood star Leonardo DiCaprio has headed to Asia and launched an organisation with the World Wildlife Fund.
The Titanic star has joined forces with the WFF to create Save Tigers Now, with the aim of raising USD 20 million for the cause, reported Access Hollywood online.
His trip to Asia, to seek out remote tiger habitats and document their natural environments, is in progress now.
The 35-year-old actor is learning about the declining number of the species and hopes to double the population of the big cats by 2022.
"Tigers are endangered and critical to some of the world's most important ecosystems. Key conservation efforts can save the tiger species from extinction, protect some of the planet's last wild habitats and help sustain the local communities surrounding them," said DiCaprio in a statement.
"By protecting this iconic species, we can save so much more," he added.
The campaign, launched in the Chinese Year of the Tiger, is the latest green project for DiCaprio, whose past environmental outreach has included the documentary The 11th Hour and his award-winning Leonardo DiCaprio Foundation.