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Do you wanna partner?

Anjali Bhushan writes on the Hollywood-Indian tie-ups, Jolie-Pitt and the Indian parties in Cannes.

entertainment Updated: May 23, 2008 17:34 IST
Anjali Bhushan

Several marriages are on here. The most willing partners are US and India-based movie production companies. Eros has announced a tie-up with Lionsgate to produce films.

Jyoti Deshpande of Eros and Paul Presburger of Lionsgate seemed to feel that legal Hindi remakes of Hollywood hits like Dirty Dancing and Hollywood remakes of Bollywood hits (now, that's a thought) have good chances of winning the global market.

It is surmised that movie ticket sales in Indian will quadruple within the next five years because of rising entertainment demand and also because of the country's fast growing middle class.

"We'll need more content to push into the cinema halls," Deshpande predicted. "At this time, we believe it makes sense to cross-pollinate Hollywood and Bollywood to appeal to audiences in India and outside."

Earlier in the week, Reliance Big Entertainment - a division of the $100 billion Indian conglomerate Reliance Anil Dhirubhai Ambani Group - had announced that it would provide development cash and the first right of refusal on scripts to eight leading American production companies.

These include Jim Carrey's JC 23 Entertainment, George Smokehouse Clooney's Productions, Tom Hanks' Playtone Productions and Brad Pitt's Plan B Entertainment.

Relatively lesser known companies are coming together too, like Ripple Effects with Apricot Sky Entertainment.

The Clint Eastwood's Exchange (aka Changeling) brought tears to every viewer's eyes, irrespective of gender.

Its leading lady Angelina Jolie, full term pregnant, was escorted to the screening by Brad Pitt, who seemed to be directing a camera crew as he held on to her for dear life while walking up the steps of the red carpet. It was being buzzed that he is shooting her pregnancy video.

Rang de Rasiya
The Indian contingent's most rocking party so far, was hosted by Anand Mahendroo and Deepa Sahi, producers of Rang Rasiya. Its stars Nandana Sen and Randeep Hooda were introduced proudly to the guests. The evening's piece de resistance was a live performance by a group of Rajasthani folk singers..

Talk of the fest
There was much buzz about the screening of Che by Steven Soderberg and the fact that Sharon Stone and Madonna shared the dais at an event.