Ekta goes the Aamir way | entertainment | Hindustan Times
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Ekta goes the Aamir way

entertainment Updated: Jul 12, 2010 01:24 IST

Hindustan Times
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According to reports, filmmaker Ekta Kapoor is all set to promote her film

Once Upon A Time In Mumbaai

just as Aamir had promoted


. She is partnering with a multiplex, and all the ushers and staff in the cinema halls screening the film will adorn the 70’s look. Aamir had also done something similar with all

the ushers donning the Ghajini haircut when the film released. Vikram Malhotra, of Balaji, has confirmed the gimmick, saying that the movie is a stylish ode to the retro-cool era of the ’70.