According to reports, filmmaker Ekta Kapoor is all set to promote her film
Once Upon A Time In Mumbaai
just as Aamir had promoted
. She is partnering with a multiplex, and all the ushers and staff in the cinema halls screening the film will adorn the 70’s look. Aamir had also done something similar with all
the ushers donning the Ghajini haircut when the film released. Vikram Malhotra, of Balaji, has confirmed the gimmick, saying that the movie is a stylish ode to the retro-cool era of the ’70.